Now I have to admit, I’m a little biased, but I have a great feeling about our sales goals for the AirCut for 2010. We launched our humble product and corresponding website in late August, and we’ve already outsold our predictions for it. Plenty of people thought owner Norm was crazy to launch a brand new invention in home haircutting in a recession. I have to admit that even I thought the idea was a little off the wall. Cut your own hair with a unit that looks like a hairdryer? Seemed unbelievable.
We have developed a kind of mantra around here that goes: “The more we sell, the more we’re going to sell”. The reason being that the AirCut does what it says and once people tell their friends, everyone is going to want one.
We also don’t have the problem the “other guys” have to fight with…the fact that they have a good product, but do people really want to drag their vacuum cleaner out of the closet to get a haircut? Not to mention what the kids and the dog do when they see that vacuum coming. I’m sure your vacuum does great on your floors, but I’ve never seen anyone use a curling iron on their Berber carpet, so why use a vacuum cleaner on your head?