The other night I had the strangest dream: I had a dream that I was in a room with some of the greatest minds in history: Einstein, Plato, Socrates, Stephen Hawking, etc. and they were all wearing the most ridiculous hats. Furry fedoras right out of Alice in Wonderland, beanies with spinners on top, you name it. We all sat down and they proceeded to reveal some of their most intimate knowledge to me that would elevate my understanding of the world and how it worked…and I didn’t listen to a word of it because I couldn’t get past the hats.
I woke up and sent myself an email from bed that said “things learned in dreams: ive been focusing too much on the person and not enough on the message. who has the message i want?” My problem in the dream was that I was focusing on the PERSON and not on their MESSAGE. But what does that mean in real life?
It means if you are searching Twitter or Facebook and following Tom Cruise and a fan of Morgan Freeman’s voice, and you think that’s an effective business maneuver, you are mistaken. When you look at following someone or becoming a fan, that person MUST either A) Provide you with some real value B) Be someone whom you can provide real value to C) Be a close friend or D) All of the Above. Remember that whomever you follow or fan, you’re odds of making a real connection to that person are 1 in x [x=their number of followers].
You have much better odds, however of really connecting with someone who has similar interests to yours. You can find these folks by doing a Facebook search or by using Advanced Twitter Search. Locate messages you agree with, then see who’s delivering them: Visit their site, blog, etc. and connect with them. When you do, send customized messages instead of the standard ones. You’re network of people with similar interests will grow rapidly!
P.S. AirCut sales have been brisk this week, and we’ve hit our first sales goal. The word is out!