Regarding Reviews and Giveaways

Hello! I hope everyone had a great Easter and have returned to work refreshed. Lately, we’ve been very fortunate to hear from blogging people all over the U.S. regarding reviewing or advertising our product. We love the opportunity to prove ourselves to groups of people who may not have heard of us. But all of this attention has had its downside as well. If it were up to me, I would send free AirCuts to every blogger interested, but right about this time is when owner Norm kicks my chair and reminds me that our inventory is our only currency and we must only give away product when absolutely necessary. It doesn’t mean we won’t work out a deal or a discount for someone, it simply means that we need to make sure we are still covering costs and not ending up selling AirCuts in the parking lot.

So if you’re a mom blogger, hairstylist blogger, gadget blogger, or just a regular blogger, please keep your requests coming (especially because I like hearing from you guys), but understand that it may be difficult to justify sending free product ti a blog with a small following.  I would also like to open the blog up to your thoughts on product reviews and giveaways, and what you are finding as far as companies offering free product in exchange for reviews. Maybe you want to tell me  that we are the exception and that there are thousands of companies offering free product. Drop a comment here or shoot an email to me at rroering[at]aircut[dot]com and share your feelings about this with me. Thanks!

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About aircutblog

The AirCut is a home hair cutting device for men, moms who cut their son's hair, and for womne with short hair. As seen on Rachael Ray, Real Milwaukee, and your local barber shop.
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2 Responses to Regarding Reviews and Giveaways

  1. Cat says:

    Blog reviews and giveaways are a fabulous way to get attention on your product. I’ve bought MANY things because I found them on mom blogs. But you’re right. You have to be selective. Don’t just start tossing product out, research the blog. Look at their comments, interaction with readers, subscribers, facebook friends, twitter followers. All of these numbers are important to make sure you’re getting the most distribution, and to the right audience.

  2. I think that engaging in social media like you do and developing relationships with bloggers and consumers alike is the best strategy! Keep up the good work!

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